Sell by Caring

Relationship or Transactional – Your Choice

Both transactional and relationship / consultative selling have a purpose and can be used effectively by all sales pros. Next time you meet with a prospect / client evaluate the situation and think about which method will be most effective. Transitional will: Save you both (you and the prospect / client) time Be direct and to the point Allow you to make more connections Relationship / consultative will: Develop a bond with the prospect / client Engage your product knowledge in greater depth Cultivate a long term relationship

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