Sell by Caring

As we prepare for 2011 there are a few words that come to mind for those of us who sell for a living. I’ll share my thoughts and feel free to add yours in the comment area.  Different perspectives add richness and get us thinking in new directions.

HOPE  a bit passé yet where would we be if we did not have hope that things would be better, richer, fuller, more productive. 2009 and 2010 have been difficult for some.  Many who did not experience the negative effects are more cautious even wary.  Hope is coupled with OPTIMISM that 2011 will be a brighter year.  Our viability is linked to the economy.  Wanting a brighter year for ourselves is tied to a better year for all.

FAITH  defined as a strong or unshakeable belief in something.  It is imperative for our success that we have faith in our skills/abilities, product or service and company.  If you waiver in any of these areas it is time to give serious thought to what you are doing.  An unshakeable belief will carry us through the tough times and motivate us to do even more during the good times.

EXCEEDING  as professionals who sell we are unique in several aspects.  One is that we are not satisfied with the status quo or average performance.  We reach for the next rung. Competition is our middle name.  Goals are meant to be surpassed.  Yes, we are always working to exceed.

CREATIVITY is essential.  We must find ways to get a prospect’s attention, to craft a proposal to win the bid, to stand out from our competitors.  Seeing the situation through a different lens is helpful and many times lands the business.

GRATITUDE we win some and we lose some either way, we work hard yet we are doing what we love.  Knowing our product or service makes a difference in an organization is rewarding and earns our living.  I am grateful that I get to do what I do.

As I look to 2011, I know it will be an even better year.  I hope the same for you.

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